Project: Creative lead for the past 15 years on
a team that brands and designs the benefits packaging and wellness programs each year.
Online campaigns are all through the associate company website livetheorangelife.com. Programs include company-wide health screenings, flu shot initiatives, associate wellness cookbook, health challenges (hdchallenge.com) and Supplemental Plan Descriptions.
Website, landing pages and banners for various campaigns
The Home Depot
Website for Benefits Enrollment
Newell Brand Writing Unit
Banner campaigns for Walmart.com
Project: Designed online banners for Newell that featured various campaigns
for their writing unit. Banners included promotions for Back-to-School to Teacher Appreciation to individually highlighted products.
Online banner campaigns
for Walmart.com
"Movie Optional"
YouTube Video
"Temperature"
YouTube Video
The Friendly Podcast
Social Media Campaign
YouTube Channel , Facebook and Instagram Promotions
Project: The Friendzy is changing the conversation around age, so that women can celebrate all their years rather than lie about them. It’s an honest and humorous take on what it means to claim your real age while rejoicing in it! My role was to engage listeners and gain more podcast subscribers.
Instagram, Facebook and YouTube
channel design and promotions
:60 and :30 second tv spots for
Zadiator Allergy Eye Drops
CLICK ON IMAGE TO VIEW
Zadiator Allergy
Eye Drops
Television ads
Project:Novartis needed a full service agency to launch Zaditor Allergy Eye Drops to the Consumer. An aggressive campaign was developed after extensive consumer research. The images and messaging were arresting and got to the core of
the physical feelings the target audience experienced with allergy eyes. The campaign had dramatic breakthrough results and helped surpass sales goals for the year.
Starlight Six Drive-In Theater
YouTube Videos and instagram
Promotion
Project: Starlight Six Drive-In Theater wanted to recreate the charm and nostalgia of drive-in theater experience and attract a young adult demographic. We utlilized Instagram and YouTube teasers to create a retro feel for this summer promotion.